Converting Customers: The Key to Success in E-Commerce Retail – Understanding the Different Journeys
Ecommerce retailers have a unique set of challenges when it comes to engaging with customers. Unlike brick-and-mortar stores, ecommerce retailers don’t have the opportunity to interact with customers face-to-face, and must rely on their website to guide customers through the purchasing process. Understanding the different types of customer journeys that occur on a retailer ecommerce […]
4 elements to boost your product page conversion rate
In this blog post, I will talk about the four most important elements of a high-converting e-commerce product page. This will help you to turn more of your visitors into customers. A visitor lands on your website and wanders through the various category pages, then clicks on a product. This is the moment of truth, […]