3 simple tips to improve your B2B remarketing immediately

working people with pens

In this blog article, you will get 3 Tipps on how to approach common challenges in B2B remarketing. First of all, it is important to understand why B2B and B2C often require quite different approaches in terms of remarketing. The simple remarketing logic used to target „shopping cart abandoners“ or „product viewers“, for example, cannot […]

How to name your Google Ads Campaigns

Google Ads Naming Convention

In this Blogpost, you will learn how to structure Google Ads Accounts in terms of campaign naming. This will help you to manage and navigate through your campaigns and ad groups. In case you find some value in this or think I am missing something feel free to leave a comment in the End! Why […]