The role of video in search ads: How to leverage YouTube in your search ad strategy in 2023

Video is becoming an increasingly important component of digital marketing, and search ads are no exception. As consumers continue to consume more video content, it’s crucial for businesses to incorporate video into their search ad strategy. One platform that offers a wealth of opportunities for video advertising is YouTube. In this article, we’ll explore how […]

Growth Hacking for SaaS Companies: Best Practices

Growth hacking is a popular strategy for startups and small businesses looking to quickly scale their customer base. But it’s not just for early-stage companies – even established SaaS (Software as a Service) companies can benefit from growth hacking techniques. In this post, we’ll explore some of the best practices for growth hacking in the […]

3 simple tips to improve your B2B remarketing immediately

working people with pens

In this blog article, you will get 3 Tipps on how to approach common challenges in B2B remarketing. First of all, it is important to understand why B2B and B2C often require quite different approaches in terms of remarketing. The simple remarketing logic used to target „shopping cart abandoners“ or „product viewers“, for example, cannot […]

How to name your Google Ads Campaigns

Google Ads Naming Convention

In this Blogpost, you will learn how to structure Google Ads Accounts in terms of campaign naming. This will help you to manage and navigate through your campaigns and ad groups. In case you find some value in this or think I am missing something feel free to leave a comment in the End! Why […]